Born to parents who fled communist oppression—his mother escaped Albania's brutal regime, his father left Kosovo in the 1970s—Bek grew up understanding that freedom isn't free. This perspective was forged in fire when he lost 30 family members in a single day during the Kosovo War, including witnessing his cousin survive being shot over 20 times.

On September 11th, 2001, Bek was under the World Trade Center when the attacks began. Emerging from the subway to witness the towers burning and eventually collapsing, he made a life-altering decision: "Live life with a vengeance. Never go gentle into that good night."

From New York nightlife legend to multi-million dollar sales executive, from viral content creator to motivational powerhouse, Bek has channeled his experiences into a mission: helping others make their own comebacks.